So this is the part where I’m supposed to give you some background about me. All the conventional recommendations suggest I should share the story of my professional journey, namedrop some businesses I’ve worked for and talk about myself in the third person (I can’t be the only one who finds that weird, right?).


I’ve always found “About” pages like this horrendously boring, dull and soulless. Truth be told, I think most of them are written purely for someone else’s benefit and very rarely reflect the true personality of the person they are written about. I wanted to take a more human approach. After all, this newsletter is all about insights, not superficial fluff.


So instead of boring you to tears with the usual platitudes, I decided it would be much better to provide you with something more substantial. So here are 15 beliefs I hold that will provide you with a better understanding of the person putting together the content for the Wild Frontier. You don’t have to read them all at once because I have listed quite a few. But I hope by doing so you have a more accurate representation of what I am about. Hopefully at the very least, no one can call me boring.

Truthseeker – I am driven to seek the truth. I have a really low tolerance for bullshit. If you can’t back up or stand over your idea, chances are I’ll call you out. I expect, in fact demand the same in return. It keeps me honest and forces me to refine my arguments. It’s ok to be wrong but not deceptive.


Mistakes – I’ve made plenty and I’ll make plenty more. I don’t intentionally set out to but it is inevitable that I will. We should embrace our humanity not run away from it. One of the most important sentences in the English language is: “I was wrong”.


Scars – The most interesting people are the ones with scars. The people I have had the best conversations with and learned the most from, where the ones who earned the grazes on their knees. Scars add character and you can’t buy character.


Living on the edges – Your tribe should always have a healthy dose of people living on the edges. The quirky ones, the quiet ones, the goofy ones, the inquisitive ones, the stark raving mad ones, the ones that don’t fit the perfect mold. Great ideas rarely come from conformists.


Experience adds up – “Sometimes you have to do something in order to know you don’t want to do it.”. I’ve tried things in the past that I really wanted to do only to realize later that it wasn’t for me. This is never a waste of time. This is real learning and helps shape a transdisciplinary perspective.


Contrarians are your best friend – There has been a time in your life when you were told something that was uncomfortable but admittedly you needed to hear. A “yes man/woman” would never do this and so ultimately you suffer. Always surround yourself with people who keep it real.


Convention and conformity – Convention and conformity are the enemy of freedom. Be true to your beliefs and what you stand for. Never apologise for being different. “If everybody looked the same, we’d get tired of looking at each other” – Groove Armada.

Shoshin – When it comes to learning I adhere to the principle of Shoshin. The meaning of Shoshin is “the beginners mind”. It refers to having an attitude of openness, eagerness and lack of preconceptions when studying a subject, even when studying at an advanced level, just as a beginner would.


Expertise – Expertise is earned, mastery even more so. Personally I am not an expert, but I am working really hard to be one. I know that goes against all the advice handed out by the social media “gurus”. I firmly believe the title of “expert” should be earned over decades, mastery over a lifetime.


NeoGeneralist_- In truth I am not a big fan of labels because most are far too limiting. However, on occasion you come across one that really encapsulates or describes something really well. On many occasions I have been asked to describe myself and I have found it extremely difficult. The closest I have come to finding a term to describe myself is “NeoGeneralist”. (Non-affiliated)


Laugh – Don’t take yourself too seriously. If you can’t laugh at yourself then you can’t laugh and laughing is really important.


Priorities– If you don’t like Bruce Lee movies then we can’t be friends, sorry but that’s just the way it is.


Conversations over crowds – I am highly biased towards conversations over crowds. I’ve never being to a conference where it felt like time stood still and I could happily chat to this person all day. You can get lost in a great conversation with good people. You end up with a substantially lighter wallet, bad coffee & a numb arse at a conference. I know which I’d choose.


Eclectic tastes – I’ve never understood people who only like one genre of music. Everything and anything can pass my earbuds. Variety is the spice of life and all that……


Movement is thinking – If you want to solve a problem go for a walk. If you want to improve mental health, go for a walk. If you want to increase productivity, go for a walk. If you want to……. I think you see where I’m going with this.

Get in touch


If you made it this far then thank you for putting in the time. You clearly have the gift of patience. I hope it provides some background to everything that is here. In addition, if one day we meet in person, which I hope we do, you will have no shortage of conversation starters.


The best way to contact me is to subscribe to the newsletter and reply to one of my emails there.


If you want to check out the formal stuff, check out my LinkedIn profile and feel free to connect but please personalise your message. I’m more likely to connect that way.


If you don’t mind solid engagement, critical debating, disagreement and some throw downs of dumb business practices you can catch me on Twitter.

Enjoy the Wild Frontier and I look forward to hearing from you